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Anthropic

AI safety company behind Claude

anthropic.com
14 colors
16 components
Tiempos, Inter, Berkeley Mono
Apr 24, 2026
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Anthropic screenshot
Colors
Primary
#D4A574

Brand accent, headline tinting, subtle CTAs

#B8895A

Hover states

#C17A56

Secondary brand moments, callouts

Neutral
#EBEBEB

Body and headings on dark

#8B8B8B

Captions, metadata

#5A5A5A

Placeholders, disabled

#1A1A1A

Dark page background

#2D2D2D

Cards, panels

#FAF8F5

Light mode sections

#3A3A3A

Dark mode dividers

Semantic
#4ADE80

Successful API calls

#F87171

API errors, failures

#FBBF24

Rate limit warnings

#60A5FA

Informational notices

Typography
Tiempos
Role
SizeWeightHeight
Display
56px5001.1
H1
40px5001.2
H2
28px5001.3
Inter
Role
SizeWeightHeight
H3
20px6001.4
Body
17px4001.75
Caption
14px4001.5
Berkeley Mono
Role
SizeWeightHeight
Code
14px4001.6

Design System Inspired by Anthropic

1. Visual Theme & Atmosphere

Anthropic's design is editorial and warm — a sand/terracotta palette on near-black creates a human, considered aesthetic unlike the cold blues typical of AI companies. The typographic system leans into serif display faces that evoke depth, research, and intellectual care.

Key Characteristics:

  • Warm sand-terracotta on near-black
  • Serif display typography signals thoughtfulness
  • Muted, intentional palette — never saturated or flashy
  • Generous margins and reading-optimised prose widths

2. Color Palette & Roles

Primary

  • Sand (#D4A574): Brand accent, headline tinting, subtle CTAs
  • Sand Dark (#B8895A): Hover states

Accent Colors

  • Terracotta (#C17A56): Secondary brand moments, callouts

Neutral Scale

  • Text Primary (#EBEBEB): Body and headings on dark
  • Text Secondary (#8B8B8B): Captions, metadata
  • Text Muted (#5A5A5A): Placeholders, disabled

Surface & Borders

  • Background (#1A1A1A): Dark page background
  • Surface (#2D2D2D): Cards, panels
  • Surface Light (#FAF8F5): Light mode sections
  • Border (#3A3A3A): Dark mode dividers

Semantic / Status

  • Success (#4ADE80): Successful API calls
  • Error (#F87171): API errors, failures
  • Warning (#FBBF24): Rate limit warnings
  • Info (#60A5FA): Informational notices

3. Typography Rules

Font Family

Display: Tiempos Headline (serif). Body: Inter, fallback: system-ui. Code: Berkeley Mono

Hierarchy

RoleFontSizeWeightLine HeightLetter SpacingNotes
DisplayTiempos56px5001.1-0.02emHero headlines
H1Tiempos40px5001.2-0.01emPage titles
H2Tiempos28px5001.30Section headings
H3Inter20px6001.40Sub-sections
BodyInter17px4001.750Research prose
CaptionInter14px4001.50Meta, tags
CodeBerkeley Mono14px4001.60Technical content

Principles

  • Serif display + sans body creates a research paper aesthetic
  • Body width never exceeds 700px — Anthropic prioritises reading comfort

4. Component Stylings

Buttons

  • Primary: bg transparent, border 1px solid #D4A574, text #D4A574, padding 10px 24px, radius 4px
  • Filled: bg #D4A574, text #1A1A1A, same padding
  • Ghost: bg transparent, text #EBEBEB, no border, hover text #D4A574

Cards & Containers

  • bg #2D2D2D, border 1px solid #3A3A3A, radius 8px, padding 24px
  • Research cards: serif headline, author + date metadata below

Inputs & Forms

  • bg #2D2D2D, border 1px solid #3A3A3A, radius 4px, padding 10px 16px, text #EBEBEB
  • Focus: border #D4A574

Navigation

  • Minimal top nav #1A1A1A, height 64px
  • Logo left, nav links right with generous spacing

5. Layout Principles

Spacing System

  • 8px — Tight element gaps
  • 16px — Component padding
  • 24px — Card padding
  • 32px — Section gaps
  • 48px — Content blocks
  • 64px — Page sections
  • 96px — Major page breaks

Grid & Container

  • Max width 1100px. Reading width max 700px. 12-column grid with 24px gutters.

Whitespace Philosophy

Anthropic uses generous whitespace as a signal of intellectual seriousness.

Border Radius Scale

  • None (0px): Horizontal rules, full-width sections
  • Sm (4px): Buttons, tags
  • Md (8px): Cards
  • Full (9999px): Avatars, topic chips

6. Depth & Elevation

LevelTreatmentUse
FlatnonePage, article surfaces
Raised0 1px 4px rgba(0,0,0,0.3)Research cards
Overlay0 8px 24px rgba(0,0,0,0.4)Modals

Anthropic uses minimal elevation — the design is intentionally flat.

7. Do's and Don'ts

Do

  • Use Tiempos for all display and research headlines
  • Keep sand/terracotta as accents — never flood backgrounds with it
  • Maintain generous line heights for all body copy

Don't

  • Don't use bright or saturated colors
  • Don't use rounded or playful UI elements — the aesthetic is serious
  • Don't compress body text below 700px width

8. Responsive Behavior

Breakpoints

NameWidthKey Changes
Mobile0–767pxSingle column, full-width cards
Tablet768–1023px2-column grid
Desktop1024px+Full layout with margins

Touch Targets

Minimum 44×44px. Navigation links have 48px tap zone.

Collapsing Strategy

Nav collapses to hamburger. Research grid goes single column. Body stays full width.

9. Agent Prompt Guide

Quick Color Reference

  • Brand Accent: Sand (#D4A574)
  • Background: Near-black (#1A1A1A)
  • Surface: Dark gray (#2D2D2D)
  • Text: #EBEBEB
  • Border: #3A3A3A
  • Display font: Tiempos (serif)

Iteration Guide

  1. Tiempos at weight 500 — never bold for display text
  2. Sand is an accent, not a background fill — use sparingly
  3. Body prose max 700px — enforce this constraint
  4. Buttons are outlined by default — filled only for primary CTA
  5. No gradients, no animations, no decorative shapes

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