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Shopify

Making commerce better for everyone

shopify.com
14 colors
28 components
ShopifySans, Menlo, Monaco
Apr 5, 2026
Website Preview
Shopify screenshot
Colors
Primary
#008060

CTAs, active states, success

#004C3F

Hover states, pressed buttons

#0070D9

Links, informational elements

Neutral
#202223

Body and heading text

#6D7175

Captions, metadata

#8C9196

Disabled labels

#F6F6F7

Page background

#FFFFFF

Cards, panels

#C9CCCF

Input borders, dividers

#E4E5E7

Section dividers

Semantic
#008060

Success banners

#FFC453

Warning states

#D72C0D

Errors, destructive actions

#EAF4FB

Info callouts

Typography
ShopifySans
Role
SizeWeightHeight
Display
40px7001.1
H1
28px7001.2
H2
20px6001.3
H3
16px6001.4
Body
14px4001.6
Caption
12px4001.5
Button
14px5001
Menlo, Monaco
Role
SizeWeightHeight
Code
13px4001.6

Design System Inspired by Shopify

1. Visual Theme & Atmosphere

Shopify's design system (Polaris) communicates trust, commerce, and growth. Forest green anchors every surface with the warmth of a thriving business, while neutral grays keep the focus on merchants' products. The aesthetic is clean and professional — never flashy, always purposeful.

Key Characteristics:

  • Forest green primary paired with near-white surfaces
  • Generous whitespace, 8px base grid
  • Friendly but authoritative typography
  • Flat design with minimal shadows

2. Color Palette & Roles

Primary

  • Brand Green (#008060): CTAs, active states, success
  • Dark Green (#004C3F): Hover states, pressed buttons

Accent Colors

  • Interactive Blue (#0070D9): Links, informational elements

Neutral Scale

  • Text Primary (#202223): Body and heading text
  • Text Secondary (#6D7175): Captions, metadata
  • Text Disabled (#8C9196): Disabled labels

Surface & Borders

  • Background (#F6F6F7): Page background
  • Surface (#FFFFFF): Cards, panels
  • Border (#C9CCCF): Input borders, dividers
  • Border Subdued (#E4E5E7): Section dividers

Semantic / Status

  • Success (#008060): Success banners
  • Warning (#FFC453): Warning states
  • Critical (#D72C0D): Errors, destructive actions
  • Highlight (#EAF4FB): Info callouts

3. Typography Rules

Font Family

Primary: ShopifySans (custom), fallback: -apple-system, BlinkMacSystemFont, sans-serif

Hierarchy

RoleFontSizeWeightLine HeightLetter SpacingNotes
DisplayShopifySans40px7001.1-0.02emHero headings
H1ShopifySans28px7001.2-0.01emPage titles
H2ShopifySans20px6001.30Section headings
H3ShopifySans16px6001.40Card titles
BodyShopifySans14px4001.60Primary content
CaptionShopifySans12px4001.50.01emLabels, metadata
ButtonShopifySans14px50010.01emCTA labels
CodeMenlo, Monaco13px4001.60Code snippets

Principles

  • Merchant-first clarity — no jargon, no decoration
  • Consistent 14px body keeps the UI compact for data-heavy dashboards

4. Component Stylings

Buttons

  • Primary: bg #008060, text #FFFFFF, padding 8px 16px, radius 4px, font 14px/500
  • Secondary: bg #FFFFFF, border 1px solid #C9CCCF, text #202223
  • Destructive: bg #D72C0D, text #FFFFFF
  • Plain: bg transparent, text #008060, no border

Cards & Containers

  • bg #FFFFFF, border 1px solid #E4E5E7, radius 8px, padding 20px

Inputs & Forms

  • Border 1px solid #C9CCCF, radius 4px, padding 8px 12px, font 14px
  • Focus: border #008060, ring 0 0 0 2px rgba(0,128,96,0.2)

Navigation

  • Left sidebar #1A1A1A bg, 240px wide, white text
  • Top bar #FFFFFF, height 56px, border-bottom #E4E5E7

5. Layout Principles

Spacing System

  • 4px — Tight inline gaps (icon-label)
  • 8px — List item padding, small gaps
  • 12px — Input internal padding
  • 16px — Card padding, form field gaps
  • 20px — Card content padding
  • 24px — Section gaps
  • 32px — Major component separation
  • 40px — Page section breaks

Grid & Container

  • Max width 1200px, centered. 12-column grid, 16px gutters
  • Sidebar layout: fixed 240px left nav + fluid content area

Whitespace Philosophy

Merchant dashboards are data-dense; whitespace is functional, not decorative.

Border Radius Scale

  • None (0px): Table rows, full-width banners
  • Sm (4px): Inputs, buttons, badges, tags
  • Md (8px): Cards, modals, popovers
  • Lg (12px): Feature cards
  • Full (9999px): Avatar rings, pill badges

6. Depth & Elevation

LevelTreatmentUse
FlatnonePage surfaces, table rows
Raised0 1px 0 rgba(22,29,37,0.05)Cards
Overlay0 4px 8px rgba(0,0,0,0.1), 0 2px 4px rgba(0,0,0,0.06)Dropdowns
Modal0 8px 24px rgba(0,0,0,0.15)Modals, sheets

7. Do's and Don'ts

Do

  • Use green exclusively for positive actions and success states
  • Keep forms simple — one column, clear labels above fields
  • Use Polaris components as-is; customise only via tokens

Don't

  • Don't use red for anything other than destructive/error states
  • Don't build custom components that duplicate Polaris patterns
  • Don't exceed two levels of nesting in navigation

8. Responsive Behavior

Breakpoints

NameWidthKey Changes
Mobile0–767pxSingle column, hidden sidebar, stacked cards
Tablet768–1023px2-column layout, collapsible nav
Desktop1024px+Full sidebar + content area

Touch Targets

Minimum 44×44px for all interactive elements.

Collapsing Strategy

Sidebar collapses to hamburger on mobile. Cards stack vertically. Data tables become scrollable.

9. Agent Prompt Guide

Quick Color Reference

  • Primary CTA: Brand Green (#008060)
  • Background: Page Gray (#F6F6F7)
  • Surface: White (#FFFFFF)
  • Heading text: Near-black (#202223)
  • Border: Mid-gray (#C9CCCF)
  • Error: Critical Red (#D72C0D)

Iteration Guide

  1. Always use ShopifySans (or system-ui fallback); never Georgia or decorative fonts
  2. Buttons are radius-4px — Shopify uses tighter radius than most SaaS
  3. Data tables have no outer border — rely on row separators only
  4. Green is reserved for positive actions — use blue for informational links
  5. All form labels sit above the field, never inline or placeholder-only

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